DIRECT MARKETING ASSOCIATION (DMA) UNVEIL THE LATEST ON EMAIL DELIVERABILITY AND EMAIL BEST PRACTICE AT INBOX/OUTBOX 2007

Inbox/Outbox 2007, Europe’s leading Email Marketing and Database Management event, will take place on 19th & 20th June at the New Connaught Rooms in Central London

London, UK – This month, the third edition of Inbox/Outbox is poised to provide valuable insights into the future of Email Marketing and Database Management to an audience of 800+ commercial and public sector professionals in central London.

Most experienced marketers know that all the design and copywriting skills in the world will not help if the message never reaches its intended destination. By some estimates, more than a quarter of legitimate marketing emails are incorrectly identified as spam by server- and client-level spam filtering. The inevitable result for marketers is lower open and click-through rates, fewer conversions, and less revenue.

The Direct Marketing Association (DMA) estimates that around 25% of all bulk email is not delivered and one of the objectives of their purposely set-up Email Council has been to consider ways in which legitimate email can be guaranteed delivery. The DMA has chosen Inbox/Outbox as the platform for launching their new Deliverability White Paper, coupled with two special keynote sessions, presented for the first time to cover:

• The latest developments for Email Deliverability, providing an overview of the hows and whys, together with practical tips to help marketers overcome the these everyday challenges (Day One Keynote)

• Email Best Practice, offering an overview of the eagerly awaited DMA Guidelines, ensuring that marketers not only adhere to the law, but also maximise the Email channel (Day Two Keynote)

Event Highlights

Inbox / Outbox is designed to address the full range of marketing & management issues surrounding inbound and outbound email communications, including generating and analysing email marketing campaigns & related databases and ensuring compliance with the latest legislation.

A modular programme of free educational seminars follows a similar format on both days of the event - giving delegates two chances to attend and select sessions of their choice.

Keynote sessions include:

• The Information Commissioner’s Office update on data protection and new legislation
• The DMA unveil the latest thinking on deliverability and email best practice
• Butler Group goes beyond email, exploring communications for the next generation
• Mesmo Consultancy offer advice on predicting human behaviour & email interaction
• ESPC explore how to balance email security with legitimate commerce
• Ferris Research present the key trends to look out for over the next 5 years
• Spam Wars II: MakingISPs Accountable - interactive debate with industry experts

In addition to a wide range of high-level keynote sessions, delegates can also create their own bespoke itinerary on practical issues such as:

• Top Tips for Email Marketing - Increasing Retention Rates, Reduce Campaign Costs, Improve Customer Satisfaction and Maximise ROI
• Next Generation Email Marketing – Targeted, Relevant, Personalised
• Living the Brand – Using Email Policies to Extend Customer Service throughout the Enterprise
• The "What, Why, How, When and Who" of Sender Authentication
• PLUS many more

Comprehensive Exhibition Area: One-stop-shop for Decision Makers

A co-located exhibition and networking area will showcase the latest email marketing & management solutions from many of the world’s leading technology suppliers - creating an unmissable forum for learning and taking direct action. Key participants include: Barracuda Networks, BSG, C2C Systems Ltd, CommuniGator, Commvault, Computer Associates, Creatormail, Doubletake Software, EMC Corporation, Essential Computing, Etelligent, Excitor (DME), Exclaimer, Face Time, Galleon Systems, Google, H2 Systems, Lightspeed Systems, Europe Ltd, Marshal, Message Hub, Messaging Architects, Mimecast Services Ltd, Pixalert, Research In Motion (BlackBerry), Techland Group (ArcMail) and many more.

New for 2007

All delegates to this year's Inbox/Outbox are invited to visit our free Consultancy Clinic for one-to-one advice on email issues from our keynote speakers, including the DMA, Ferris Research, Mesmo Consultancy and many other industry experts.

Delegate places are offered at no charge to senior Marketing Professionals involved in managing inbound & outbound email communications and related databases.

To access the full event programme and to register Inbox/Outbox 2007,
please visit www.inbox-outbox.com.

Notes to Editor:

Speakers’ Photographs and Biographies
Speakers’ photographs and biographies are available on request together with exhibition and delegates pictures of the Spring edition. Please e-mail maria@revolution-events.com.

About t-Gov EXPO:
t-Gov EXPO is the UK’s most comprehensive forum for transformational local government - bringing together transformation experts, experienced service providers and senior local authority executives to share thought leadership, discuss the challenges ahead and promote best practice.This two day conference, dedicated to 800+ senior local government professionals, is the fourth event in the t-Gov series and is the centre piece of the 2006/07 t-Gov programme - aiming to share good practice on the transformation of local government.  For more information please visit www.tgovseries.org.uk

About Revolution Events Ltd:     
Revolution Events is one of the UK’s leading organisers of focused business forums, working primarily within the technology, government and professional sectors. Since 1999, Revolution have organised more than 120 business-to-business events for senior decision-makers - both under their own brands and for major clients such as Sage Software, Microsoft, the Office of the Deputy Prime Minister (now the Department of Communities & Local Government) and LloydsTSB.

Press Contact:            
Maria Boxley, Marketing Manager, Revolution Events Ltd
Tel: +44 (0)1732 367007  /  Email: maria@revolution-events.com